Technology is the future of society. With more and more people working from home, securing online jobs and having internet capability from the convenience of their smartphone, it’s no surprise that technological advances are key to successful businesses. Maintaining relevancy in how you engage with customers, accept payment and stay on-trend are vital characteristics any booming business must adhere to. However, are there ways to increase your success that aren’t so focused on technology? Here are two tips that can help build your brand without technology.
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1. Get involved with community events.
A great way to get the word out about who you are, what you do and why your business is vital is meeting people. Technology is a wonderful platform to connect electronically, but face-to-face interaction still goes a long way. By volunteering your time and expertise speaking at community engagements, you’ll be able to network with industry professionals and meet potential customers. It lets you make meaningful connections that can transfer into better business relationships. In addition, small businesses love the communities they serve, and being a valued community participant means staying active and engaged in the community’s culture.
2. Say thank you with a handwritten note.
How many people still send handwritten letters through the mail? It’s a lost art many people don’t use anymore. However, you can really stand out and show your customers you value and appreciate their business by following-up with a short handwritten note. It’s a different way to connect that speaks volumes. It may be just the reason someone recommends your business to someone else and why they keep shopping there for years to come.
While making technology work for your company is of utmost importance in small business development, unique pursuits can be a valuable complement to technology. As a business owner, the more you can stay ahead and connected to your base, the better off you’ll be.