In recent years China have developed so much almost in every sector and International society, too have considered the fact that China is on its rise today. China is making a huge economic growth by following its strong foreign and strategic policies. These strategies have helped this densely populated country gain a status of global power. Chinese investors and companies play a vital role in combating the economic pressures. Companies make use different tactics because of tough competition from all the local companies in China.
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Market for business and its location:
The day by day growing population of China drags the attention of many foreign and local companies to start up a market or business .For, finding a perfect location for business matters a lot. While, the main focus of many foreign companies remains the coastal regions but still many business focused markets are found more geographically. As the matter of fact China has strong ties with Japan and South Korea for trade of electronics, food etc. Still China has made a huge financial investment in South Asia. It is only because of the raw minerals and resources that China lacks. The tactics of entering into a market has a purpose of knowing the geological importance of the business.
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Diversity of Market:
Usually, the markets are more diverse in other countries for the purpose of exporting things but China as compared to other countries, has a very vast network of markets. These markets have different segments with its specific traits as in case where customers pay in huge amount on a considerable top segment through global level, about a half of the wealth of country can be gained by those customers. In situations like this about a one percent of country’s citizens can contribute a lot to gain a great amount of country’s wealth.
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Considering needs of local markets:
The most basic tactic used to make profit, one can always learn from Chinese investors is to always consider what local market needs. Chinese investors and companies focus on this point and make small or full scale financial investments that covers the basic market needs. Basically China is recently seen changing and blending its local culture to creative culture according to the needs of its customers. This will surly make a new category which is very important for marketers to develop as it helps to find more opportunities to sell and buy.
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Involvement of foreign leaders:
In the current environment where the market business is on its peak in China, it invites and allows the involvement of global managers thus creating a diverse management team with vast cultural backgrounds and to produce and groom foreign leaders in future. This strategy of collaborating with leaders from other countries of world gives opportunities to the leaders to learn these helpful tactics to run a business on profit. Other than that the diversity in culture and different viewpoints help to turn into very creative adaptation based on the need of customers.
