If you want your business to grow, you need to pay close attention to the partnerships that you make. With the latest trends always representing a company’s ability to affect and make quick changes, your company must have the capability to follow the direction that the trending channel partnerships take. Having said this, here are 5 things you need to know to grow your business.
1) Digital is not a luxury, it is expected
When you consider how much technology has permeated your life and everyone around you, you may easily make the connection between what is expected and what is not. Specifically, since the digital world has a huge impact on all aspects of your business operation. This is especially the case for those who are working a productive program for their channel partner relationships.
Therefore, when a business sets up their portal, they will need to make sure that is accessible from any platform and very easy to use. By offering the newer platforms to your channel partners, they can logs sales as well as other KPIs online themselves, while also eliminating the need to track things with a pen and paper.
2) The email was just the beginning of Online Communications
More important than ever before, you need to provide resellers with the best platform to communicate. No, it is no longer enough to forward an email to the resellers from time to time, you need to develop a plan that is comprehensive. The plan that you create must encompass everything that channel partners want and needs. For instance, a total communication plan will be made of information that is readily available and can be sent through a content hub.
Typically, when this communication is set up right, channel partners will receive all of the info that they need including the latest updates on the newest products, sales strategies and new pricing, reward notifications in progress along with newly updated info on KPIs and performance. All of this information and more help you with a plan that will give you and your organization the Power To Motivate.
3) Your Business Has to Add Value to Beat their Competition
Channel partners know exactly how important customers are to a growing business. Therefore, when you are dealing with your channel partners, you need to make sure that they understand your marketing strategies and what you are expecting the customers to gain from it.
For instance, you need to create an environment that facilitates giving rewards that resellers can present in an appealing way. You will also need everyone engaged when providing information via a content hub. This is one of the best ways to distinguish your company from others in the same industry.
4) Your Customers Determine Your Ultimate Direction
Understanding how the customer fits into your business’s overall customer experience is one of the keys to ensuring your channel partners are satisfied. Focusing on solving a particular problem for the customer is one of the best ways to be seen in a good light.
For instance, when uber begin to replace taxis with a seamless service that makes it simple for the average person to get a ride from one place to another, they solved a huge complex problem that was normally embedded in the service that taxi cabs provided. This is one of the primary reasons why many of today’s channel partners are embracing the idea of adding the customers’ positive feedback to sales and training. This is often done by offering rewards for the feedback that the customer provides.
