Approximately 90% of American consumers use the Internet to find new businesses. When someone searches for the products/services your business offers, you need to make sure your website is showing up in search engine results. Simply driving traffic to your website is not enough to increase your bottom line.
Keeping the visitors to your website engaged as long as possible should be your main goal. If people are not staying on your website for a long period of time, you will find it difficult to generate quality sales leads. Below are some things you can do to keep consumers on your website for a longer period of time.
Make Sure Your Website Content is Scannable
The main thing a first-time visitor to your website will notice is the content you have in place. You want the content on your website to be inviting and easy to read. Some business owners make the mistake of using large chunks of written content on their webpages. This cluttered layout can make your content unappealing to the average consumers.
Successful marketing professionals like Eyal Gutentag realize just how important scannable content is to website success. If your existing content is a cluttered mess, you need to work on incorporating things like bullet points and shorter paragraphs into your existing design. By doing this, you can keep the visitors to your business website engaged.
Not only do you need to update your content layout, but you also need to make sure the content itself is readable and free of errors. Identifying the changes that need to be made to your existing content is easy with an extensive audit. Allowing professionals to perform this audit is crucial when trying to avoid mistakes.
Add Video to Your Website
The average consumer wants a good mix of content on the websites they visit. If you are only using text to engage with the people who visit your website, you are making a big mistake. One of the best ways to keep website visitors on your domain longer is by providing them with interesting video content.
Most people will sit in watch a short video before they read a long blog. This is why you need to work with marketing professionals to get some video content on your webpages immediately.
The best way to revamp your website is by working with the right professionals. An experienced marketing agency will have no problem optimizing your existing domain.